What I'm Reading

A few years ago, an article appeared in Wired magazine about the long tail and how it was manifesting itself on the Internet and how it was affecting the economy in a very broad and global way. I thought it was a ground breaking article which stated everything that we had been thinking about and working on in a very elegant way.

Now those thoughts have been put down in a book and expanded upon. The Long Tail is a great book, a fast read, and so relevant and important for the Internet age.

From Google to Amazon and others, capitalizing on the long tail of markets and customers is the money making way of the future, and it shows the demise of some traditional ways of marketing products and reaching customers.

If you're on the Internet, this book is not one to miss.

Buy it from amazon.com