August 20, 2006
The Long Tail by Chris Anderson
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A few years ago, an article appeared in Wired magazine about the long tail and how it was manifesting itself on the Internet and how it was affecting the economy in a very broad and global way. I thought it was a ground breaking article which stated everything that we had been thinking about and working on in a very elegant way. Now those thoughts have been put down in a book and expanded upon. The Long Tail is a great book, a fast read, and so relevant and important for the Internet age. From Google to Amazon and others, capitalizing on the long tail of markets and customers is the money making way of the future, and it shows the demise of some traditional ways of marketing products and reaching customers. If you're on the Internet, this book is not one to miss. |
Posted by dshen at 07:35 AM
November 21, 2005
Synthetic Worlds, Ed Castronova
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A great overview of the world of cyberspace and how the lines are blurring between the real and virtual for people who seemingly inhabit both worlds at the same time. It talks about social, political, and economic implications of virtual worlds, and the technologies used to create them. Fascinating read for those interested in online gaming, virtual economies and goods. |
Posted by dshen at 05:55 AM
