EVERYBODY tells people I designed the Yahoo! logo. Unfortunately, that is only partially true. Here are the truths:
1. I actually drew/designed the Jumping Y Guy logo which is the original corporate logo.
2. The Jumping Y Guy had other type when we launched prior to today’s logo type.
3. Yahoo! hired Organic to do a redesign of Yahoo! sites as well as the logo.
4. Kevin Farnham (founder of Method Design) was the designer at Organic who executed the type explorations and design of the Yahoo! logo type. Geoff Katz creative directed it from Organic’s side.
5. I art directed it from Yahoo!’s side.
6. After the logo type was done, I replaced the logotype under the Jumping Y Guy with the new logo type for unity. The logo type launched across all Yahoo! sites on Jan 1, 1996.
7. Trivia: the original logo came from the T-26 font, Able. (Please don’t buy this font and create Yahoo-like text – you’ll fail miserably and also be disrespectful of thee brand).
There you have it!