Design: June 2007 Archives

Friday 6/29 finally arrives. The iPhone goes on sale! One of the most hyped up devices ever, I wondered if I was even going to be able to get one on the first day, but I sure as hell was going to try.

Tracking press releases up the big day helped strategize how I was going to get one of these babies. I originally thought I was going to head to a AT&T/Cingular store, but then I realized that you could get one at an Apple store. And how funny: you could only get one per customer at an AT&T/Cingular store, but you could get 2 per customer at an Apple Store. I theorized that they would probably have a lot more available at the Apple store so I made plans to get to the one at Valley Fair well before 6pm.

It was also a good thing; ever try to get anything at a AT&T/Cingular store? They have the worst checkout and queueing system ever. You go there and sometimes you just wait forever, because reps are sometimes trying to sign people up for an hour as people try to figure out what options they need. I can't believe they haven't figured this out.

Thanks to Apple for solving their problem. I found out on their website that you upgrade your iTunes and then when you sync your iPhone, it goes through the signup process in iTunes via the web. Wow. Thank god we could circumvent talking to some AT&T/Cingular rep about it!

So Friday turned out to be full of meetings. My last meeting I even cut short a bit, but the entrepreneurs I met with were thankfully sympathetic to my need to get an iPhone. I left around 5pm for Valley Fair and got there around 520p.

I went to the Apple store and found it to be closed! But, there was this huge line that wrapped around the side of the building, and then crossed through a doorway outside the mall. By the time I had gotten there, there were already about 300+ people in line! So I found the end of line and waited like everyone else.

As we're waiting, a guy comes up and asks us if we want coffee. Leave it to Apple to serve the people in line some Starbucks coffee, iced or hot! I gratefully grab an iced coffee and sip it while playing with my Treo and taking occasional pictures (which I'll post later).

I wonder about my Treo. In fact, I just bought a new one because my old Treo 680 was having problems. It's pretty good, but if the iPhone lived up to its hype, I could potentially get rid of my Treo and my Motorola SLVR (with iTunes on it) as well!

6pm finally arrives and the line moves about a foot.

615pm: Somebody walks by the line and gives a loud rebel yell and says, "I GOT ONE WHOO HOO!" All of us look at each other in line and collectively we wish that somebody would mug him on the way to his car.

6:20pm: Two more people come out and give doomsday talk about the fact that there is no way we're gonna get one. I don't want to hear this.

6:30pm: I move 20 ft. Seems like we're getting in the store now.

6:34pm: The line really starts moving now. Anticipation builds in me. I just hope people aren't sitting around in the store wondering if they should get one or not.

6:45pm: I look behind me and see about 80+ people lined up. The after work crowd must be showing up now.

7:10pm: An Apple guy gives me a brochure about data plans. Unbelievably, data costs less for the iPhone than for my Treo. I love getting ripped off by the phone companies.

7:20pm: I make up to the doorway into the mall. There is a big, tough looking guy who only lets 20 people at a time into the doorway. In a few minutes, I am in the doorway and now walking down the hall to the mall! Yeah!

7:24pm: I drop into the line outside the Apple store. They let one person in for every person that leaves. It's pretty funny. Every time somebody walks out with the distinctive iPhone bag, they clap and cheer! Ha. That's what I would feel too if/when I got one.

7:34pm: I'm IN! Standing in this line that goes to the back of the store, an Apple guy asks me if I want to take a look at one. Shit yeah! I play with it and call on it to check out its voice quality. Wow. The hype is REAL. I love it love it love it.

7:40pm: I grab 2 8GB iPhones and pay for them, and I'm walking out of the store now, grinning like a cheshire cat. I swear, getting one of these is like waiting for concert tickets the day they go on sale!

The next morning, I boot up my Mac and download iTunes 7.3. I go through the signup process and notice that I can't replace the SIM card, or at least I couldn't find an easy way to do it. I was going to toss in my old SIM card but looks like they won't let me. OK. So I signup for a new plan and will cancel my old plan later, as well as switch the phone number to it.

As I read the instruction manual, I find they did an incredible job with the syncing capabilities. I can, through iTunes, set it to sync with all the Mac apps, as well as Outlook on the PC! Pretty cool.

After I activate it, I play with the browsing and typing features. I setup email which is a bit weird, but I figure it out. Supposedly you can download the user manual off the website, but I haven't been able to find it yet.

Web browsing is great. Now I can see web pages pretty much like they're supposed to be, not all crappy like on my Treo browser. Email is also great. Using IMAP on Yahoo! Mail, it is really great for synchronizing email between client and iPhone. I also attach my DSV email too and will probably get my other email accounts attached too.

The one thing I could not figure out yet is how to get music on it. I try to drag/drop music onto the iPhone icon in iTunes but it doesn't accept items that way. I'll have to see how I can selectively add/delete music and videos to the iPhone a bit later.

All in all, this is the coolest device I've seen in a long time. A lot more compact than an iPod and certainly thinner than my fat Treo 680. I was afraid that it might be bulky in my pocket, but it definitely is not. Apple certainly has a winner here and it will be fun to see the rest of the industry just *try* to catch up.

Yesterday I went through an exercise with one of my companies on the social networking feature set. We went through the basic list first:

1. Add, edit, manage, invite friends.
2. Sending and receiving messages privately.
3. Announcing to friends when some activity is accomplished on the site, with announcements going out via email. Management of such communication to your friends list (instead of knowing and typing in tons of email addresses).
4. Commenting on your friends. Approval of comments to appear.

Then we added some more on top of the basic list:

1. Tracking activity of your friends via RSS feeds or announcements.
2. Affecting your public and private activity setting, by being able to expose your activity only to your friends instead of totally public and totally private.
3. Rating your friends. Enabling reputation building through rating.
4. Enabling reputation building through activity on the site.
5. SPAM management.

After that we talked about something I wrote about a while back, which is about Fame and Competition on the Net. I think fame refers to:

1. Fame amongst your circle of friends so that you feel important and have notoriety and show expertise.
2. The creation of your personal fame, which is a great way to encourage activity on the site. Create a system by which people build up their rating and reputation to create fame.
3. Application of that fame in opening up new functionality to those with higher reputation, versus those with little or no, or negative reputation/fame.
4. The ability to see their fame expressed, in leaderboards, star ratings, in comments on users, in lists sorted by fame.

Competition refers to:

1. With respect to fame, competition encourages activity by making people compete to be more famous than other people.
2. When you make things visible like reputation and ratings to the world, you foster competition when users want to have higher reputation and ratings over their friends. Leaderboards, graphical elements like rating stars, reputation building comments like those found on Yelp, are all great ways to show how great you are, which in turn encourages more activity on the site to make you chase greatness over and above your friends.
3. Getting to the top of certain lists, or placement on a certain page like a home page fosters competition. For example, if there is a module on the home page which shows recent activity, a user might increase activity just to be able to say that he got his activity shown on the home page.
4. Competition amongst people you know is great as well as to the rest of the world. A user will want more notoriety within their circle of friends as well as to the world at large.
5. If orchestrated right, competition can bring an element of gaming into the equation which can make the activity fun and engaging. That's not to say that gaming needs to be in the arcade sense of the word; it just means that a sense of play, of being able to strive and to win are elements that need to be present.

Social networking for meeting and activity management are the basic functions. But I would argue that they are not enough. There are enough social networks out there where you can perform these functions. A site who wants to employ social networking needs to rise above common functions, such as with elements which generate fame and competition. You want to make your site more than just a place for meeting and hooking up. Design activities which foster meeting AND fame and competition AND encourage activity on your site and you'll win across multiple goals.