On Thursday night, I went over to the offices of Daylife to see Jeff Jarvis talk about his new book, What Would Google Do?.

His presentation was a bit rushed as his prepared powerpoint was a lot longer than his talk. But I had read some of his book by the time I got to the presentation.
I think his book is pretty good at gathering together a whole bunch of disparate strategies and thoughts from the state of the Web and its effects on a variety of businesses. To us in the biz, I think it’s stuff that we deal with every day, but it’s nice that somebody put it all in one place.
The one thing I think could be better is the title. It’s deceptive because there are things that are described in the book that are valid and true, but they are not what Google would do. In fact, Google itself would never do them ever because it doesn’t make sense from a business standpoint for them. And it’s funny that even if Google doesn’t do them, they enable those activities to be done by others.
I would probably call the book something like, “This is the Way the Internet Is Now and What to Do About It”.